# PostMetricType

PostMetricType

List of possible metrics available for a Post.

Values fall into three groups:
- **Cross-network normalized** (reactions, comments, shares, reposts, reach, impressions, views, clicks, engagementRate): Used wherever a concept maps cleanly across networks. Per-network adapters normalize their native names (e.g., Instagram `likes` → `reactions`, Twitter `retweets` → `reposts`).
- **Network-specific** (saves, follows, quotes, viewers, totalTimeWatched, likes): Real metrics that don't have a cross-network equivalent. `likes` is intentionally distinct from `reactions` on Facebook — Facebook's Graph API surfaces them separately.
- **Aggregation-only** (postCount): Meaningful only on aggregate endpoints; never emitted per-post.

Deprecated values are pre-normalization legacy or tied to features being removed. They're kept in the enum for backwards compatibility until clients migrate.

**Values:**
- `clicks` - How many times people clicked on your post.
- `comments` - The count of comments and replies on your post. Unified across networks (Threads `replies` maps here).
- `engagementRate` - The percentage of people who interacted with your post compared to how many saw it. Unit: percentage.
- `favorites` - Deprecated: not emitted by any per-network definition. Use `reactions` instead — Twitter and Mastodon favorites normalize into `reactions`. Will be removed on 2026-12-01. *(Deprecated: Not emitted by any per-network definition; use `reactions` instead. Will be removed on 2026-12-01.)*
- `follows` - The number of new followers gained from this post (Instagram).
- `impressions` - How many times your post was shown on screen. May include multiple views by the same person — useful for spotting how often the content gets surfaced.
- `likes` - The Like-reaction subcount on Facebook. Distinct from `reactions` (which is the total of all reaction types — Like, Love, Care, Haha, Wow, Sad, Angry); Facebook's Graph API reports them separately and we mirror that.
- `link_clicks` - Deprecated: StartPage link-clicks metric. StartPage is being deprecated as a product. Will be removed on 2026-12-01. *(Deprecated: StartPage is being deprecated as a product. Will be removed on 2026-12-01.)*
- `other` - Deprecated catch-all from pre-normalization. Never emitted. Will be removed on 2026-12-01. *(Deprecated: Catch-all from pre-normalization; never emitted. Will be removed on 2026-12-01.)*
- `postCount` - The count of posts included in an aggregated response. Only meaningful on aggregate endpoints — never emitted per-post.
- `quotes` - How many times your post was quoted (Threads).
- `reach` - The number of unique people who saw your post.
- `reactions` - How many people reacted to your post. Unified across networks: Instagram/Twitter `likes`, Mastodon `favorites`, etc. all map to this value.
- `reblogs` - Deprecated: not emitted by any per-network definition. Use `reposts` instead — Mastodon reblogs normalize into `reposts`. Will be removed on 2026-12-01. *(Deprecated: Not emitted by any per-network definition; use `reposts` instead. Will be removed on 2026-12-01.)*
- `repins` - Deprecated: not emitted by any per-network definition. Pre-normalization legacy from the Pinterest era. Will be removed on 2026-12-01. *(Deprecated: Not emitted by any per-network definition. Will be removed on 2026-12-01.)*
- `replies` - Deprecated: not emitted by any per-network definition. Use `comments` instead — replies are normalized into `comments` on the networks that distinguish them (Threads). Will be removed on 2026-12-01. *(Deprecated: Not emitted by any per-network definition; use `comments` instead. Will be removed on 2026-12-01.)*
- `reposts` - How many times your post was reposted by others. Twitter `retweets`, Mastodon `reblogs`, Threads `reposts` all normalize to this value.
- `retweets` - Deprecated: not emitted by any per-network definition. Use `reposts` instead — Twitter retweets normalize into `reposts`. Will be removed on 2026-12-01. *(Deprecated: Not emitted by any per-network definition; use `reposts` instead. Will be removed on 2026-12-01.)*
- `saves` - How many times people saved your post (Instagram, Pinterest). A strong signal that the content is worth revisiting.
- `shares` - How many times your post was shared or forwarded by others.
- `totalTimeWatched` - Total time watched, in minutes, for video-style posts (LinkedIn).
- `viewers` - Unique viewer count for video-style posts (LinkedIn).
- `views` - How many times your post was viewed. Used for video-style posts and on networks that report views distinctly from impressions.